\nArcade Fire’s sang Wake Up blev brugt som intro-musik til samtlige koncerter p\u00e5 U2’s nu afsluttede Vertigo-Tour. Den gestus fra de irske humanit\u00e6r-rock-millard\u00e6rer forhindrer dog ikke Arcade Fire’s Win Butler i at forholde sig til den m\u00e5de, superbands som netop U2 lader sig markedsf\u00f8re p\u00e5. Det sker i den kommende udgave af NME, hvori han udtaler:<\/p>\n
“It’s not like we shun success, but at the same time we don’t’ want to shove it down people’s throats. In the UK there’s this kind of rock star competition.<\/p>\n
“I don’t know if U2 started it, or The Stones or Oasis but a lot of bands think in terms of: ‘I’m going to be the biggest band in the world. Fuck all those bands who’ve got no ambition’. I think that’s a total crock of shit.<\/p>\n
“There’s nothing less interesting to me than the idea of marketing the fuck out of something so people are forced to like it. Some bands are just manipulating people to buy music. That’s how 90 per cent of the record industry works! It’s basically the same as selling a fucking toaster or a cruise package.”<\/p>\n